The Anatomy of a Strong “Why Them” Paragraph In a Cover Letter

A high-fit “Why Them” paragraph isn’t about enthusiasm or praise. Its job is to help the employer quickly understand why this organization was chosen intentionally and how that choice reflects alignment, not convenience.

When written well, this paragraph usually includes five to seven sentences, each serving a distinct purpose. Together, they reduce guesswork and establish trust.

Intentional Entry Point

A strong paragraph opens by signaling purposeful choice. Rather than generic interest, it references what specifically stood out about the organization’s direction, mission, or focus. This immediately differentiates intentional applicants from those applying broadly.

Recognition of Organizational Signals

Next, the paragraph reflects something meaningful the organization has communicated—such as priorities, values, or initiatives. This shows the applicant paid attention and understands what the organization is emphasizing right now.

Alignment Translation

Once a signal is identified, alignment is briefly translated. This is not about self-promotion, but about showing compatibility between how the organization operates and how the applicant approaches their work.

Evidence of Thoughtful Evaluation

Strong “Why Them” paragraphs demonstrate discernment. Referencing how the role, team, or organizational approach is structured shows the application was evaluated—not rushed or assumed.

Values or Working Style Confirmation

This section often includes a sentence that reinforces shared values or working style. It helps the employer see fit without emotional language or overexplaining personal motivation.

Closing Alignment Statement

The paragraph typically closes by making the application feel logical. Rather than asking for consideration, it positions the role as a natural match—setting up a smooth transition into the “Why Me” section.

Why This Structure Works

This approach helps employers quickly answer one key question:
“Why did this person choose us?”

By structuring the paragraph around intentional choice and alignment, applicants communicate clarity without performing or overselling.

Next Steps

Use this structure as a guide—not a script—when drafting your “Why Them” paragraph.
For guided prompts, alignment exercises, and examples, return to the #1Job1Offer Doc Dev Workbooks, where this framework is applied step by step.