4-Step Formula for Starting Strategic Conversations
Introduction
Making the first move in a job search can be uncomfortable—but it’s also one of the most powerful ways to uncover hidden opportunities, build relationships, and stand out in a crowded market.
That’s where the #1Job1Offer Ask comes in. This method helps you confidently initiate professional outreach—through email, LinkedIn, or even a cold call—in a way that feels confident, clear, and value-driven. Whether you’re reaching out for a job, an informational interview, or a new connection, this 4-step method helps you introduce yourself, express interest, and make a thoughtful ask.
This approach centers on:
Identifying the right point of contact
Personalizing your message to show why them
Making a strategic and specific ask
Offering an opt-out or redirection opportunity
Step 1: Introduce Yourself & State Your Purpose
Keep this short—just 1–2 sentences.
Prompt:
“Hi, I’m [Name], and I’m currently exploring opportunities in [field/role/industry]. I’m reaching out because [brief reason for contacting this person or organization specifically].”
If applicable, include a concise impact or results statement to add credibility:
“I bring [core skill or strength], and in my last role I [impact example—quantified if possible].”
Step 2: Explain Why You're Reaching Out to Them
Clarify why you’re contacting this person—not just anyone.
Tip: Reference their role, work, organization, or a shared value/interest. This shows you've done your homework.
Examples:
“I came across your work on [topic/project/role] and appreciated your focus on [value or strategy].”
“Given your role with [team/organization], I thought you might be the right person to reach out to about…”
Step 3: Make the Ask — Clearly and Strategically
What do you want from this outreach? Be specific about what you’re asking for and what the next step looks like. Always include your intended outcome—what are you hoping to gain (e.g., insight, feedback, referral, or interview)?
Examples:
Requesting a Conversation or Advice
“Would you be open to a quick call to share any insights about your team’s work and what you look for in candidates?”Asking to Be Referred or Redirected
“If you're not the best person to speak with, is there someone else you’d recommend I connect with to learn more about [team/opportunity]?”Exploring Fit or Future Opportunities
“I’d be grateful for any advice you can share—or if you know of someone who’s hiring for roles aligned with [your skill area], I’d love to connect.”
Step 4: Close with a Clear Call to Action (CTA)
A Call to Action (CTA) is a clear, direct statement that tells the person you're contacting exactly what you would like them to do next. It moves your message from informative to actionable and helps the other person understand how they can support your request.
In cold outreach, a strong CTA is:
Specific – It names the action you’re requesting
Relevant – It fits the purpose of your outreach (e.g., conversation, referral, interview)
Professional – It communicates respect and leaves room for a no
If They Decline or Aren’t the Right Contact
It’s okay if the person you contact isn’t available or isn't the right fit. Here’s how you can respond gracefully and keep the momentum going:
“If this isn’t your area, would you be willing to point me toward someone on your team who might be a better fit for this conversation?”
“If you’re not the right contact, no worries at all—any redirection would be deeply appreciated.”
“Would you be open to a brief chat? If now’s not the best time, I’d be happy to follow up later or reach out to someone else you recommend.”
“I’m looking to learn more about [team/initiative/field], and wasn’t sure if this is your area. If there’s someone else you think I should reach out to, I’d be grateful for the referral.”
